Test ride stylish retro e-bikes followed by a hip apéro in Europaallee Zurich’s newest area 

EGO Movement has managed its supply chain in Asia well to produce high-quality “Designed and engineered in Zürich” E-mobility products that fit urbanites on the lookout for a stylish and sustainable mode of transport at a competitive price.

Following a presentation about the experiences of EGO Movement’s founders in China and the relevance for other Swiss producers, the EGO Movement’s e-bikes are at your disposal for test rides. An outdoor bar and grill then serves local sausages and beer specialties, allowing you to finish the month of May on a high note, among friends from the Swiss-Chinese Chamber of Commerce.

“Made in China” became synonymous with mass-produced, cheaply made goods in the 1980s. “Made in Italy” has long been signifying craft and luxury. Of course, the truth is that you can find both well- and poorly made items under both labels. What matters more than the origin are the design and engineering, the production and quality control process. Over the past few decades, another slogan emerged: “Designed in California” by Apple. With most of their parts sourced in Asia and assembled with top quality in China, companies do not have to re-invent the wheel but capitalize on their comparative advantage and efficiently manage their supply chain.

Our speaker:

Mr Daniel Meyer

CEO & Co-Founder, EGO Movement

Following a Master of Science degree in Electric Engineering and Information Technology at ETH Zurich, Daniel has lived and worked 8 years in Asia and held several senior management positions with DKSH in Hong Kong, Vietnam and China. Daniel was a member of the board of directors of several Joint-Ventures in Vietnam, Thailand and China and for two years the Chairman of Swisscham in China. He co-founded EGO Movement in summer 2015 together with his partner and Harvard graduate Marie So from Hong Kong.

About EGO Movement

EGO Movement provides smart connected mobility solutions for urban spaces that are stylish, sustainable and affordable. With headquarter in Zürich, EGO Movement currently operates own stores in Zurich, Basel, Bern, Luzern, Munich, Berlin and Stuttgart with upcoming stores in Geneva, Hamburg and Düsseldorf.