In a time of slow growth and saturated markets, China is the motor of the world's economy. No one with global ambitions can afford to overlook China. Yet equally, China is not business as usual as Western firms would traditionally understand it. There are risks which Europeans may be unfamiliar with, as currently demonstrated by the fast-evolving business impact resulting from the novel coronavirus. But there are also extraordinary opportunities. From supply chains to intellectual property, from maintaining a local workforce to understanding marketing and distribution channels, China does it differently.

Together with the Swiss Re Institute, we would like to invite you to meet an exclusive group of experts on 18 March 2021 at the Swiss Re Centre for Global Dialogue in Rüschlikon to explore what it takes to master the Chinese market and which pitfalls to avoid.

Space at the conference is limited and will be allocated on a first come first served basis.