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Dear Members and Friends
In this newsletter, we are sharing three selected articles from
the Swiss-Chinese Chamber of Commerce (SCCC) Education Committee members, including
CEIBS, Europe-Asia Case Study Center of UZH and the China Competence Centre (CCC) of the University of St. Gallen.
We wish you a good reading!
SCCC Education Committee
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The watchmaker Maurice Lacroix has managed to establish itself
in the already crowded field of Swiss luxury watch brands within 45 years. The
brand’s Managing Director Stefane Waser has been thinking about his global
strategy, in particular whether to enter the Chinese market.
With limited resources, should he target the Chinese market
which comes with huge potential or stay focused on the existing and more
predictable European markets?
This case shows marketing approaches a Swiss company uses with
limited budget to enter China.
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This Swiss Business in China Survey 2022 reflects the tumultuous
events of this year. This is the first time that we have needed to conduct a
follow-up mid-year flash survey to re-evaluate the level of business sentiment
recorded at the start of the year. We felt that this was essential in order to
understand how war in Europe, growing geopolitical tensions in Asia, and the
ongoing Omicron lockdowns in China have impacted the expectations of Swiss
companies for 2022 and beyond.
The dramatic collapse in business confidence that this survey reports is
unprecedented.
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Can the digital economy sustain China’s growth under pressure?
In this article, China Europe International Business School (CEIBS) Professor
of Economics, Santander Chair in Economics, Tian Zhu shares his insights into
the document released by China’s National Bureau of Statistics in 2021, which
for the first time defines the expanse of the digital economy and provides a
statistical standard for measuring it.
Professor Tian Zhu is an expert on the Chinese economy and the author of the
recently-released book, Catching Up to America: Culture, Institutions, and the
Rise of China.
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The Industrial and Commercial Bank of China is the largest bank in the world. Its Swiss branch was entered in the Commercial Register on 11 December 2017 and officially opened in Zurich on 21 June 2018. ICBC Zurich offers valuable networks and comprehensive services and advice to Swiss investors intending to invest in China. |
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