Since the beginning of the COVID-pandemic, the market environment in China has become increasingly challenging for foreign companies. Yet there is still potential for Swiss companies on the Chinese market.

Are you up to date with the recent challenges that Swiss companies have faced when distributing their products in China? Are you aware of antitrust risks and IP protection pitfalls? Do you know the details of China's distribution law?

Experts from VISCHER and Switzerland Global Enterprise will discuss with you these and many more questions.  


Programm Details

11:45
Registration
12:00
Welcome by Lukas Zuest, Head of the VISCHER China Desk and board member of the SCCC
12:05
Presentations and Q&A
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1. Overview on the recent major challenges for Swiss companies in China by Daniel Bont, Senior Consultant Greater China at Switzerland Global Enterprise

China is Switzerland's third most important trading partner and is an interesting market for many companies. However, the Corona pandemic, as well as new or strengthened regulations and other developments, are increasingly presenting Swiss companies with major challenges.

Daniel Bont will give you an overview of topics such as "made-in-China policy" or "new food import regulations".

2. Antitrust pitfalls in distribution agreements by Klaus Neff, Partner and Head of the VISCHER competition law team

Restrictions in distributor agreements can create substantial liabilities and commercial problems if the parties are not sensitive to the issues raised by antitrust laws.

Klaus Neff will help you to identify antitrust risks; considering the use of alternative arrangements that involve lesser risks and avoid the difficulties of monitoring; and including statements of intent that will educate and persuade the parties' personnel concerning business justifications for the agreed restrictions of conduct.

3. IP in China – Latest developments and what to consider when protecting your brand by Jonas D. Gassmann, Head of the VISCHER trademark administration team

The importance of IP rights in China has increased, and there is also more enforcement activity recently. This also applies to trademarks.

When protecting your brand in China, there are several pitfalls you should be aware of. Jonas Gassmann will show you how to avoid them.

4. The Distribution Agreement: Some Practical Tips from a Chinese Civil Law Perspective by Yao Qinqin, Legal Expert at the VISCHER China Desk

For the distribution of Swiss products in China, a well-drafted distribution agreement is an essential instrument to provide guidelines for the collaboration between the Swiss and Chinese parties.

Qinqin will share practical tips on choice of law, liability, dispute resolution, and more, in relation to the distribution agreement from a Chinese civil law perspective.

13:00
Apero Riche/Lunch and Networking
14:00
End of Event
Distribution of Swiss Products in China
附加信息

Registration is mandatory.

Substitutes for registered persons unable to attend are welcome, otherwise full no-show charge will be applied.