Are you thinking about the future potential, opportunities and challenges relating to your company’s operations in the Chinese market, or already working on your business strategy or other strategic questions such as talent, organizational structure, partnerships or go-to-market?

Join our China Strategy Workshop conducted by our member China Macro Group to get an up-to-date briefing about the evolving strategic business context and to discuss case-studies offering practical inputs for more informed decisions.

What is the goal of this workshop?

China Macro Group (CMG) offers a new workshop to share examples of its strategic consulting work regarding the Chinese market to provide “food-for-thought” via case-studies, conducted in close cooperation with and for its clients over the past years. Relevant new ideas and inputs on proven methodologies shall contribute to your informed decision-making.

Who should join?

Business and functional leaders and managers either already or considering to work on strategies or strategic questions related to the Chinese market with interest to get inputs and ideas on suited methodologies as well as to learn from and sharing with peers.

What are exemplary questions the workshop will discuss?

• What are the underlying beliefs of your company and what are the “right” strategic questions?
• What are suited methodologies and frameworks?
• What level of data/research is necessary?
• How to best organize such a process and what are key success factors?
• What are peers doing? What have others learnt from strategy projects?

What is our workshop approach?

The compact 2.5 hour workshop envisages 10+ participants. Discussion will be held under Chatham House rules and in a closed-door setting. The workshop is conducted in English and a workshop deck will be shared. Select CMG clients will share about their respective project goals, insights gained and the value-added achieved as references for discussion.

Who is CMG?

CMG is a research-based consultancy with offices in Zurich, Munich and Beijing that provides original, fact-based and calibrated China policy and market analysis to advise the European business and investors on China strategies, cooperation concepts and negotiations. CMG has been working closely with Swiss and European SMEs, mid-sized MNCs and large MNCs on different types of strategic questions.

We look forward to welcoming you to the workshop.