Exportation Workshop - Strategic Market Entry into China: Opportunities and Insights for 2025
Dear Members and Friends,
In the context of rapidly shifting global markets, evolving geopolitical dynamics, and the resurgence of trade barriers and tariff tensions, how can businesses operating between Switzerland and China find a new equilibrium? In the face of growing global challenges, how can Swiss SMEs redefine and strengthen their export strategies toward China—Switzerland’s largest trading partner in Asia?
To help Swiss companies gain deeper insights into the Chinese market and develop actionable strategies, the Swiss-Chinese Chamber of Commerce (SCCC) Geneva Chapter is launching the Exportation Workshop: Strategic Market Entry into China.
We are pleased to invite you to this upcoming workshop:
Wednesday, June 4, 2025 | 2:00 PM to 4:00 PM
Swiss-Chinese Chamber of Commerce (SCCC), Bd du Théâtre 4, 1204 Geneva
This will be an insightful and informative session designed to help you strengthen and refine your China market strategy.
We are honored to welcome two experienced speakers, who will provide valuable insights into Sino-Swiss market entry strategies and investment practices, supporting your business ambitions in China.
We look forward to welcoming you to this meaningful exchange of ideas and experience.
Warm regards,
Bin Zhou
Programm Details
14:00
Topic 1: Navigating the Chinese Market in 2025 – Economic Trends, Business Landscape & Key Insights
Ms. Connie Way
Ms. Way will offer a strategic overview of China’s current economic outlook, priority sectors, emerging opportunities for Swiss SMEs, and tailored approaches for market entry.
15:00
Topic 2: China–Switzerland Rail Transport – A Practical Logistics Solution
Ms. Nathalie Uliana Liard
Ms. Liard and her team will present China–Switzerland rail as a practical, cost-effective, and sustainable logistics solution—balancing speed, affordability, and environmental responsibility.
Enjoy light refreshments while connecting with our speakers and fellow participants.
Speakers
Ms. Connie Way
Executive Director China, Swiss China Business Academy (SCBA) Biz
Switzerland,
Former Senior Investment Promotion Officer at the Embassy of
Switzerland in PR. China
Connie Way is a seasoned expert in market entry consultancy, specializing in guiding Chinese and Swiss companies through the complexities of cross-border business expansion. Since 2012, as Senior Investment Promotion Officer at the Embassy of Switzerland in China, she has expanded her expertise to strategic investment coaching, providing in-depth investment structuring, opportunity analysis, and business matchmaking for clients from various sectors including health care, consumer goods, chemical, education etc. She advises Chinese investors on taxation, company registration, operational strategies, employment, business matching, and office selection in Switzerland, facilitating smooth and efficient market entry. With a strong foundation in transcultural communication, industry insights, and strategic analysis, she excels in investment decision- making, business negotiation, fundraising, and partnership establishment, ensuring seamless collaboration across diverse business environments.
Ms. Nathalie Uliana Liard
Responsable Projets Marketing & Communications
, Ritschard S.A.
Ms. Nuria Malanda Prieto
Air / Sea / Rail Freight Manager,
Ritschard S.A.
Mr. Salvatore Ricci
Sales Representative,
Ritschard S.A.
Downloads
Exportation Workshop - Strategic Market Entry into China: Opportunities and Insights for 2025
speakers
Ms. Connie Way
Executive Director China, Swiss China Business Academy (SCBA) Biz
Switzerland,
Former Senior Investment Promotion Officer at the Embassy of
Switzerland in PR. China
Ms. Nathalie Uliana Liard
Responsable Projets Marketing & Communications
, Ritschard S.A.
Ms. Nuria Malanda Prieto
Air / Sea / Rail Freight Manager,
Ritschard S.A.
Mr. Salvatore Ricci
Sales Representative,
Ritschard S.A.
fee
15 CHF (excl. VAT 8.1%) SCCC Members
35 CHF (excl. VAT 8.1%) Non-Members
additional info
- This event is open for members and non-members.
- Limited seats available.
