Dec 10, 2018 / News
Nestle chief talks localization, strategy to develop the China market
Food and nutrition multinational Nestle has rolled out plans to provide tastier but healthier products worldwide, while upholding localization in China to meet the country's unique consumption habits, which is helping it avoid impacts from the US-initiated global trade war.
Swiss food and nutrition giant Nestle is dedicated to localization in China to woo customers in its second-largest global market, amid looming threats of global trade war initiated by the US.
"We are strongly in favor of open trade and open exchange," said Mark Schneider, chief executive officer of Nestle at the company's headquarters in Vevey, Switzerland on a late-November morning as he discussed the potential impacts of the China-US trade situation.
The multinational has taken the strategy of localization to cater to local customers in every market it operates in, which has helped itself avoid impacts from international trade uncertainties.
"We are a company that very deeply tries to take root in a country where we do business… That means very early on we established local manufacturing for the largest majority of what we sell. We are a company that very much tries to make locally what is consumed locally," Schneider told the Global Times.
Swiss food and nutrition giant Nestle is dedicated to localization in China to woo customers in its second-largest global market, amid looming threats of global trade war initiated by the US.
"We are strongly in favor of open trade and open exchange," said Mark Schneider, chief executive officer of Nestle at the company's headquarters in Vevey, Switzerland on a late-November morning as he discussed the potential impacts of the China-US trade situation.
The multinational has taken the strategy of localization to cater to local customers in every market it operates in, which has helped itself avoid impacts from international trade uncertainties.
"We are a company that very deeply tries to take root in a country where we do business… That means very early on we established local manufacturing for the largest majority of what we sell. We are a company that very much tries to make locally what is consumed locally," Schneider told the Global Times.