Nestlé to highlight KitKat’s potential in China with TFWA Hainan sponsorship

The sponsorship allows NITR to showcase popular products from its key strategic brand KitKat, which the company believes has significant potential with the Chinese consumer and Millennials in particular.

Conference delegates will be able to enjoy KitKat during the coffee break session on the morning of 7 March with the product continually available all the way through to lunchtime.

NITR General Manager Stewart Dryburgh said: “We’re delighted to be supporting TFWA China’s Century Conference this year. Chinese travellers are extremely important to us and NITR is committed to investing in impactful instore promotions and engaging activations within global travel retail to attract this fast-growing consumer group. Conferences such as this are vital in helping us to understand the most efficient and effective way to do that, whilst also giving us the opportunity to showcase our most iconic brand.”